Turveys' revamped marketing strategy reintroduces print advertising, catering to the preferences of their core audience. With bespoke campaign templates and a 52-week partnership secured, Turveys is poised for sustained success.
My Role
Project lead & artwork origination.
Software
Photoshop & Illustrator.
We set up a meeting with the stakeholders at Turveys to explore how we could assist with their marketing campaigns, as the company had increasingly leaned towards digital strategies.
It became evident that Turveys marketing efforts were missing their core audience, primarily the over-65 market.
We identified distinct segments using Experian's Mosaic segmentation model: 'smarties' and 'senior security'.
While these groups may not engage with social media platforms, they prefer a printed product, especially from trusted sources like the Rotherham Advertiser.
After brainstorming with the directors, we created reusable templates for weekly promotions and seasonal campaigns, aligning seamlessly with their digital marketing efforts.
Turveys enthusiastically signed up for a 52-week campaign in the Rotherham Advertiser newspaper.
A curated collection of artwork from over two decades of working within the publishing industry.
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