Kinzo launched just before the pandemic, thriving through online sales as people focused on home interiors. They supported local businesses with their unique, quirky products. Post-lockdown, promotional artwork emphasised the exceptional in-store experience over individual products, highlighting Kinzo's distinct approach to interior design.
My role
Project lead and artwork origination
Software
Photoshop & Illustrator
Kinzo opened just before the pandemic and lockdown restrictions were enforced.
Luckily, the online store brought in revenue during the lockdown.
As more people spent time at home, interiors became their main focus.
We needed our interiors to show our personalities, and Kinzo led the way.
The vast majority of their products were locally sourced, supporting small businesses during the pandemic.
We were asked to create some artwork to promote the brick-and-mortar store as the lockdown restrictions eased.
The artwork needed to showcase Kinzo's uniqueness and their quirky approach to interior design that made them stand out.
While the main focus had previously been on promoting individual products, I believed their unique selling point was the shop itself and the experience it offered.
I created a set of print adverts that highlighted their unique approach and how amazing their shop was.