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Working in the publishing industry for over two decades, I have had the pleasure of working on numerous projects for a wide variety of businesses, ranging from tight design briefs to having free rein on the project.
My Role
Various
Software
Illustrator, Photoshop, InDesign & Quark
With over two decades of experience in the publishing industry, I've curated an extensive archive of artwork, however, not every piece merits its own dedicated page.
Some were quick 'hack' jobs, hastily completed to meet tight deadlines or fill last-minute space—a common practice among sales representatives.
Navigating these deadlines has honed my ability to decipher even the vaguest of briefs, such as 'make it more blue,' or the dreaded 'I don't know what I want.'
Despite such challenges, I've developed an intuitive knack for understanding what customers want and need.
Furthermore, this constant pressure has acted as a catalyst for enhancing my proficiency with design software.
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FamLinkUp app eases the burden of busy parents by empowering them to manage hectic schedules and children's commitments with family and peers, distributing responsibilities and facilitating assistance.
Kinzo bravely opened a store during the pandemic, tapping into the rising interest in home interiors. I created striking print ads to showcase Kinzo's unique interior design, emphasising the shop's variety and hidden treasures.
Highlighted top-performing content: Rotherham United news by Paul Davis. Collaborated to create premium, exclusive content strategy, improving social media and email marketing.
Working with the Atriums existing branding, I created a suite of both print and digital assets to be used for their self storage units.
With an already-saturated market, the property needed a USP that would not only set it apart from the competition but also attract holidaymakers away from the more popular hotspots.
Through collaborative meetings with stakeholders we strategically refined Turveys' marketing approach. This involved pinpointing their core audience, crafting tailored campaign templates, and securing a long-term marketing partnership.