With two decades of experience, I am committed to delivering delightful designs and driving user-centric solutions. Plus, I absolutely love collaborating with smart, creative people!
Over time, I've developed a diverse skill set and demonstrated a strong aptitude for learning. As my job responsibilities evolved, I have adapted to changes in procedures and software requirements.
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I have consistently demonstrated my ability to be a team player, fostering collaboration and leveraging strong problem-solving skills to overcome challenges. My adaptability and positive contributions have been instrumental in achieving collective goals and driving successful outcomes across a variety of projects.
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I prioritise crafting enjoyable and efficient user experiences across digital platforms. I achieve this by integrating research, strategy, and design, following a design thinking process to meet user needs effectively. This involves ensuring seamless interactions and clear communication with stakeholders.
I oversee the overall aesthetic of products or brands, ensuring consistency across all touchpoints. This involves defining colour schemes, typography, and iconography, aligning them with the brand identity and user experience goals.
Crafting compelling content strategies, and originating artwork to enhance brand identity. Conducting A/B tests and monitoring key performance metrics to optimise campaign performance and drive successful conversions.
Managing campaigns across various platforms such as Facebook, Instagram, Google Search Ads, and Google Ads. Continuously tracking and analysing results for optimisation.
Verify that all content is up-to-date and also relevant for SEO optimisation. Continuously monitor website performance, analyse data, and generate actionable reports to boost user engagement and increase conversion rates.
My primary focus is on ensuring that the projects I undertake deliver the intended outcomes through diligent research, ideation, and iteration.
My strong problem-solving skills have consistently proven my ability to find optimal solutions. Demonstrating flexibility and adaptability across diverse projects, I possess strong listening, influencing, and communication skills that span technical and operational teams.
Working on websites and graphic design projects for SME businesses. Website audits and digital marketing strategies.
Product Owner in the successful migration of digital content and assets during a pivotal company acquisition. Managed social media channels and Google News Showcase.
Managed both digital and print projects, including digital assets and content for several newspaper websites. Additionally, I handled social media and email marketing campaigns.
Provided graphic and web design services for SME businesses. Launched a suite of newspaper websites and managed GAM digital advertising campaigns.
